The first thing you need to do is set goals. You need a clearly marked path. You also need to set up numerical goals in your plans. Ask yourself how many people you want to have come visit your site on any given day. Say you set up a monthly plan. Say this plan is to have about 900 visitors in 30 days. Seems reasonable enough, right? At the end of the month look at your totals. Find out if you have accomplished your goals. You may have gotten more. You may have gotten a little less. As long as you appear to be in the range of your goal, then you will have accomplished something. You will then have the confidence to do more. The more people you get, the higher your numbers will rank in search engine results.
Ask yourself Some Hard Questions
You have to start being honest with yourself about your prospects. Think of this as business therapy. You have to get to the truth to resolve the issues you are having. Ask yourself about your target audience. Who are they? Come up with a plan to get them to come to you. You do not have to appeal to everyone. You never will. You only need to appeal to those who are willing to buy from you. In other words, the parties that are truly interested. All the other traffic does not matter.
Find out how much your target audience makes annually. Maybe your target audience cannot buy from you because they cannot afford what you are offering. What are you going to do to change this?
There is something called “A/B Testing”. This is when you put out your brand to as many different sources as possible. See who is buying and who is not. Keep track of your results. Keep what works and ditch the rest. It is that simple.
“This is not about randomness. This is about those who are ready-to-buy”.
Use Some Leverage
Do you have some Leverage? Use it. Are you on Facebook at all? Do you use it for business? Personal? Why not use the Facebook Ad Manager to help drive your product? Do not forget to combine the A/B Testing. Using both together can give you a good indication of where your target audience is and how to get them. You can target people you never knew existed.
Is using the Facebook Ad Manager this way somewhat stalkerish? Sort of. It is more effective. It is going to get the job done.
Check the subreddit for tips on social media marketing:
Maintain What You Have
There is something called “retargeting the ad”. Ebay uses it. Other online shopping outlets use it. You buy something. You are scrolling somewhere else on the site and you see the exact same thing 5 seconds later. This is not a coincidence. They do this on purpose. It is called “retargeting”. These people are easier to get as customers. They have already bought something from you. they know what you have to offer. This is going to be guaranteed traffic coming through. Otherwise look into option to buy website traffic.